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The ASA is confident it can convert the millions of casual swimmers being drawn into the pool through Free Swimming into regular ones who will enjoy the sport for life.
The numbers getting in the pool have jumped significantly since the Government launched its free swimming campaign up by between 15 and 20%. Other research has also indicated that of the people swimming once a month, more than 1m want to do so more often and there are 4.3m people who want to start to swim.
One of the things we keep emphasising here at London 2012 is that we don't want the Games to just make people interested in sport for six or so weeks in 2012. We're really intent on making sure they inspire people to get up and get active, and more importantly are given the opportunity to do so. So I was inevitably delighted by the news that the British Equestrian Federation have now committed £750,000 to their Olympic legacy project for the London 2012 Games, called ‘Hoof’, to making horse-riding more accessible to all Londoners.
With Kevin away the show welcomes Peter Harold, video analyst from Ryan Maron's School of Cricket Excellence in South Africa as our very first guest co-host. David and Peter talk about coaching and answer your questions.
Also this week Gary Palmer is on hand with a batting tip and we have a chat with Ashley Metcalfe, former Yorkshire cricketer and current head of the indoor school at Headingley.
This week's questions cover:Finally, we are looking to improve the show with your help. Click here to fill in a short (less than 3 minute) survey on the miCricketCoach Show.
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The number of adults in England who play sport at least three times a week has reached 6.93 million (1), continuing the positive trend of the past four years.
New research (2) shows Sport England is now 115,000 closer to its legacy target to get one million people playing more sport by 2012/13, and takes the increase in regular participation to 635,000 since the Olympic and Paralympic bid was won in 2005.
The encouraging picture comes despite a reduction in the overall spend on sport and recreation during this challenging economic period (3). Sports with a higher cost of participation, such as golf, sailing and snowsport, do however appear to be facing challenges in retaining participants. Other indicators also suggest that many people are opting to do free leisure activities or switching from formal settings to informal participation such as pay & play activities (4).
update supplied 16 Dec 09
Free Membership has the following benefits:
The worlds greatest swimmers, including 14-time Olympic gold medallist Michael Phelps, will converge on Manchester to compete in the British Gas Duel in the Pool from 18 to 19 December 2010
The sell-out event provides a unique opportunity for fans to see the USA and E-Stars teams go head-to-head for supremacy in the pool.
Both teams will include up to 18 men and 18 women with British Swimming, Germany and Italy coming together under the team name of E-Stars for the short course (25m) meet.
9 January to 27 March 2010 - Thornbury Leisure Centre, Bristol
Age: 14 years +
Cost: £83.50
www.sgleisure.org
Download poster
Christmas present from The FA Coaches Association to its members.
Young Gunners rely on shoot-out win to see off Crewe.
As a miCricketCoach reader you know more than most club cricketers about how to improve your game. But what about the rest of the team?
In my experience cricketers are a conservative lot. There are still plenty of players who look at you out of the corner of the eye if you suggest gym work, or baulk at the idea that a warm up needs to be more than a quick cigarette and a couple of arm whirls.
Whatever level you play, there are sceptics who don't think bringing in new fangled training ideas or tactics are going to make any difference to the team's results.
But you know the ideas are far from fangled.
Is there any way to break down the walls? Click, whrrr. Actually, there is. And the way I know that is because of a photocopier.In fact, it's a line of people waiting to make copies in a library. A researcher called Ellen Langer decided to test how people in this line will respond to being asked to cut in.
When she said "Excuse me, I have five pages. May I use the Xerox machine?" 60% of people said yes.
When she said "Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush?" that jumped up to 93%. Nearly everyone.
Like all of us, the people in the queue responded to being given a reason. The effect was so powerful that when Langer changed the reason to "because I have to make some copies" the numbers stayed up at 93%
In other words, it was an automatic response, even in the absence of a rational reason. As Robert B. Cialdini puts it: A click, whrrr.
The tools of automatic response
How does all this help you talk sceptics into change?
You can use these automatic responses to help influence people to your ideas. Here are 5 examples:
Reciprocation. We all have an urge to do something in return when someone does something for us. If you give away something for free, other players in your time are more inclined to do something you ask. Just make sure it ties in with both your aims and theirs. Buying everyone pints when trying to get people on a health kick might be counter-productive.
Commitment and Consistency. Another primal desire is to remain consistent in what we say and do. Salesmen use this click, whrr by getting people to say yes to smaller things so they are psychologically more committed. You can do something similar by lowering your sights and building up slowly. For example if you want better warm ups, start with a simple 5 minutes loosener and increase it gradually from there.
Social Proof. Most people look to others for guidance and to find out what is 'right'. Show your team how successful sides are doing what you recommend and you have a better chance.
Liking. We are not as rational as we think and we are more likely to be influenced by people we like. That means you can't start to make changes unless you are personable. A quick way to do this is to tell stories rather than offer cold hard facts. The former sinks in better and make you seem human and, well, liked.
Authority. Everyone looks to experts to get the answers these days. You can use any credentials you have to help your case. Coaching and playing experience for example. If you don't have any you can borrow credentials from others by citing them as supporting the same thing you propose. Even showing a picture of you with a respected authority is enough.
If you are a good influencer you can help your team improve by getting the stick-in-the-muds to say 'yes' to positive changes. It's not about lying to people. It's about helping people see your point of view. After all, it is the right one, isn't it?
Leon Legge wins E.ON's Player of the Round award.
Jermaine Beckford claims E.ON Player of the Round award.
Spurs defender wins latest Player of the Round award.
Details of next year's plans for junior Futsal competitions.
Railwaymen continue Cup crusade against holders.