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The International Olympic Committee is more interested in “why” a city wants to host an Olympic Games rather than “how” they are able to do it, according to IOC member Juan Antonio Samaranch Jr.
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Global media company IMG has been appointed to produce the English Premier League’s new 24-hour, seven day-a-week international content service.
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Only one golf course in Beijing has been developed legally, a member of the law committee in China's parliament said yesterday.
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Scottish Premier League champions, Glasgow Rangers, have confirmed owner Sir David Murray is considering selling the club.
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Neutral and apolitical international initiative Peace and Sport yesterday launched a campaign to support Haitian youth at the request of the Haitian Olympic Committee.
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Twenty20 international cricket was revealed the winner of the first ‘Asian/Pacific Sport TV Audience Award’ yesterday for drawing more than 32.2 million viewers across Australia, India and Pakistan in 2009.
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Mobile phone maker Sony Erisson has extended for two years its sponsorship of the Women's Tennis Association, but has cut the value the of the deal and lost competition naming rights, the Financial Times reports.
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The Indian Premier League has postponed for two weeks the sale of its new franchises and removed some tough financial demands from the tender.
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Players in the India team stepped out onto the pitch at the World Cup in Delhi on Saturday with the logo of construction materials company Shree Cement emblazoned on their sticks, in a move that seems to conflict with the team's sponsorship deal with conglomerate Sahara India.
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Madrid’s bid to organise the 2018 Ryder Cup has received a major boost from a survey conducted amongst 1,000 UK golf fans.
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Tiger Woods has turned down a $75 million, five-year sponsorship deal with Ireland-based bookmaker Paddy Power.
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Chile's football clubs will play one tournament this season instead of the usual two championships, with a mid-season break to help the national team prepare for the World Cup.
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The “special relationship” between the US and the UK has come to Olympic sport, as the British and American Olympic associations have signed a new agreement which they say will benefit all countries.
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The bookmaker Paddy Power is planning its biggest-ever sponsorship deal, a £5 million-per-year minimum contract with Tiger Woods.
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This year’s FIFA World Cup in South Africa is set to generate the highest commercial revenue ever for the event, at $3.5 billion, some $900 million up on the Germany World Cup in 2006.
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Premier League clubs have decided against introducing a playoff to decide the taker of England's fourth Champions League spot.
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The Australian Rugby Union will provide financial support to save the administration-threatened Queensland Rugby Union.
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A new 'toolkit' aimed at anyone organising events in the UK has been created by a group of leading event industry experts, including UK Sport, Event Scotland, the London Development Agency, the North West Development Agency.
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The US-based Formula One team USF1 will not race this season as planned, and the Federation Internationale de l’Automobile (FIA) has said it will not be replaced by another team.
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In the big five European markets, 86 per cent of people consider themselves sports fans, according to the first ESPN Sports Poll Europe, carried out by TNS.
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Manchester United CEO David Gill has denied that the Glazer family will sell the club under pressure from the Red Knight group which plans to oust them.
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The 2010 Formula One season will have 19 races, the joint most ever, with South Korea making a debut and Canada returning after being left out last year.
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Online gambling company Sportingbet wants to increase its customers’ bets on basketball to 10 per cent, from 5.7 per cent, and challenge football’s lead in revenue generation.
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The MP & Silva agency has extended its deal to sell the international media rights for the Kuwait national football teams to cover qualification matches for 2012 and 2016 Olympics, the 2014 World Cup and the 2015 Asian Football Confederations (AFC) Cup.
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Manchester United CEO David Gill has denied that the Glazer family will sell the club under pressure from the Red Knight group which plans to oust them.
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European football is at a critical financial crossroads, but needs to guard against over-regulation as it strives to create a new era of financial fair play and co-operation, leading club executives said yesterday.
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John Howard, the former Australian prime minister, is on course to become president of the International Cricket Committee in 2012 after being jointly nominated by Cricket Australia and New Zealand Cricket.
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Sport, and football in particular, will continue to hold the upper hand over rival television formats, despite the success of reality TV brands such as X-Factor, leading figures from the worlds of sport and broadcast entertainment said yesterday.
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Australia’s National Rugby League (NRL) secured an additional AU$3 million in sponsorship for the 2010 season, which commences on March 12, despite a spate of well publicised off-field incidents in 2009.
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FIFA worldwide Master Licensee Global Brands Group (GBG) has signed a four-year deal that will see Saudi retailer Fawaz Alhokair and Company (JSC) operate 14 official FIFA stores in the Middle East and North Africa.