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adidas endorses MLS growth with extended agreement
Posted: August 31st, 2010, 2:43am CDT by bernardopd
Apparel giant adidas has signed a new sponsorship agreement with North America’s Major League Soccer (MLS) with four years still remaining on the current deal. The eight-year contract, understood to worth more than $200 million, begins with the 2011 season and follows a 10-year, $150-million deal that started in 2005. -
Cash found in Pakistan cricketers’ hotel rooms
Posted: August 31st, 2010, 2:37am CDT by bernardopd
Scotland Yard detectives have found large amounts of cash in the London hotel rooms of several Pakistani cricketers touring England, according to UK newspaper The Independent. -
UFC recruits ex-NBA executive to lead Asia expansion
Posted: August 31st, 2010, 2:34am CDT by bernardopd
US-based mixed martial arts company Ultimate Fighting Championship (UFC) has appointed Mark Fischer as its new executive vice president and managing director for Asia. -
New alternative for Brazil World Cup opener
Posted: August 31st, 2010, 2:29am CDT by bernardopd
The Local Organising Committee for the 2014 FIFA World Cup in Brazil has asked Sao Paulo city mayor Gilberto Kassab and Sao Paulo state governor Alberto Goldman to consider a new stadium option for the tournament’s opening game. -
RBS terminates Open sponsorship
Posted: August 31st, 2010, 2:25am CDT by bernardopd
The Royal Bank of Scotland (RBS) has ended its sponsorship of The Open golf championship after nine years. -
Geico joins Anheuser-Busch in Orlando arena deal
Posted: August 31st, 2010, 2:22am CDT by bernardopd
National Basketball Association (NBA) team Orland Magic has agreed another corporate sponsorship deal for the new Amway Center. According to the local newspaper Orlando Sentinel, the NBA franchise has inked a five-year deal with insurance provider Geico worth more than $1 million per year. -
Qatar ups efforts to be Formula One host
Posted: August 27th, 2010, 1:49am CDT by Matt Cutler
Nasser bin Khalifa Al Attiyah, president of Qatar’s Motor and Motorcycling Federation (QMMF), yesterday said the country’s Losail International Circuit is being upgraded in a move to become the third Persian Gulf country to host a Formula One race. -
New title sponsor for college football’s Orange Bowl
Posted: August 27th, 2010, 1:48am CDT by Matt Cutler
Discover Financial Services has bought the four-year naming rights to the Orange Bowl, the annual college football game at Sun Life Stadium. -
Keith Prowse strengthens Premier League hospitality offering
Posted: August 27th, 2010, 1:47am CDT by Matt Cutler
Compass Group subsidiary Keith Prowse has extended partnerships with four leading English Premier League football clubs. -
ESPN acquires Champions League in the Caribbean
Posted: August 27th, 2010, 1:40am CDT by Matt Cutler
Sports network ESPN has acquired the exclusive Caribbean television, internet and mobile rights for the Airtel Champions League Twenty20 in a three-year deal with pan-Asian broadcaster ESPN STAR Sports. -
Renault F1 partners with EFG International
Posted: August 27th, 2010, 1:31am CDT by Matt Cutler
The Renault F1 Team yesterday announced a partnership with EFG International, a global private banking group, for the remaining races of the 2010 season. -
Munich 2018 adds six corporate partners
Posted: August 27th, 2010, 1:30am CDT by Matt Cutler
Munich’s bid to host the Winter Olympic Games in 2018 has welcomed six new corporate partners from the German business community. -
Two men charged in German football match-fixing probe
Posted: August 26th, 2010, 1:34am CDT by Matt Cutler
German prosecutors in Bochum yesterday charged two people with fraud after claims they were part of a Europe-wide conspiracy to pay referees and players €350,000 to fix 24 football matches. -
NFL aims to add two regular-season games in 2012
Posted: August 26th, 2010, 1:31am CDT by Matt Cutler
The National Football League inched closer to an 18-game schedule yesterday after Commissioner Roger Goodell said there is “overwhelming support” to add two games to the schedule. -
Arsenal’s Kroenke approved as NFL Rams majority owner
Posted: August 26th, 2010, 1:29am CDT by Matt Cutler
Major Arsenal shareholder Stan Kroenke was yesterday approved by National Football League franchise owners as the new majority owner of the St. Louis Rams at a vote conducted in Atlanta. -
Citroen sponsors Chinese Badminton team
Posted: August 26th, 2010, 1:27am CDT by Matt Cutler
Dongfeng Peugeot Citroen Automobile, a joint-venture between French carmaker PSA Peugeot Citroen and China's Dongfeng Motor Corp, has signed a three-year deal to sponsor China’s national badminton team to promote Citroen C5 cars. -
US Open to be broadcast in 3D for first time
Posted: August 26th, 2010, 1:24am CDT by Matt Cutler
The United States Tennis Association announced consumer electronics giant Panasonic has become an official sponsor of the US Open in a new three-year agreement. Under the deal, the USTA, Panasonic and CBS Sports will spearhead the first ever 3D broadcast of the tournament. -
All 2018/2022 bidding nations present at Leaders in Football
Posted: August 26th, 2010, 1:20am CDT by Matt Cutler
Football business event Leaders in Football has confirmed all nine bids to host the football World Cup in 2018 or 2022 will be in attendance at this year’s event, held at Chelsea FC on October 6 and 7. -
Usain Bolt signs athletics’ “biggest ever” sponsorship deal
Posted: August 25th, 2010, 1:17am CDT by Matt Cutler
Sprinter Usain Bolt has extended his sponsorship deal with Puma, Europe’s second-largest sporting-goods maker, until the end of 2013 in what has been reported as the most-lucrative endorsement ever for a track and field athlete. -
New overseas buyer in frame for Liverpool
Posted: August 25th, 2010, 1:13am CDT by Matt Cutler
Keith Harris, the former Football League chairman and banker who brokered Roman Abramovich’s takeover of Chelsea, claims an overseas buyer is considering making an offer of between £400 million and £500 million for Liverpool. -
Report says UBS chief wanted to sponsor Sauber
Posted: August 25th, 2010, 1:12am CDT by Matt Cutler
Oswald Grubel, chief executive of bank UBS, wanted to sponsor Formula One Sauber team and not Formula One as a whole, according to Swiss newspaper Blick. -
NBA to produce first Asia-focused movie
Posted: August 25th, 2010, 1:10am CDT by Matt Cutler
The National Basketball Association and Shanghai Film Group, the largest movie company in China, yesterday announced a partnership to produce the first NBA-themed motion picture outside of North America. -
Irvine to become Magners League's first independent chairman
Posted: August 25th, 2010, 1:09am CDT by Matt Cutler
Andy Irvine, the former Scottish international full-back, is to become the first independent chairman of Celtic Rugby, the body which organises and runs the Magners League. -
Swimming Federation strengthens ties with Myrtha Pools
Posted: August 25th, 2010, 1:08am CDT by Matt Cutler
Temporary and permanent pool manufacturer Myrtha Pools has become an Official Partner of the first World Aquatics Convention, in a deal that it says reinforces its commitment to the International Swimming Federation (FINA) and the development of aquatic sport around the world. -
UBS signs global F1 sponsorship deal
Posted: August 24th, 2010, 1:51am CDT by Matt Cutler
Formula One has signed Swiss bank UBS as a global partner in a deal it hopes will mark a turnaround following the exit of several financial institutions from the sport due to the economic crisis. -
Tennis sponsorship up 3% to $600m in 2010
Posted: August 24th, 2010, 1:46am CDT by Matt Cutler
Companies will spend $600 million sponsoring amateur and professional tennis tournaments in 2010, according to research by IEG. The figure represents a 3.2 per cent increase on 2009 and includes global, national and local deals. -
Premier League out of home viewing attracts key audience
Posted: August 24th, 2010, 1:36am CDT by Matt Cutler
Over a third of British adults aged 18 to 34 are planning to watch this season's English Premier League on TV outside of their own home, according to research from YouGov/SMG Insight. -
Polsat eyes international volleyball channel
Posted: August 24th, 2010, 1:32am CDT by Matt Cutler
Polish commercial broadcaster Polsat plans to launch a volleyball channel that will be distributed both in Poland and internationally. -
Bud extends sponsorship of Orlando Magic and Amway Center
Posted: August 24th, 2010, 1:31am CDT by Matt Cutler
Anheuser-Busch beer brand Budweiser will be a sponsor of Orlando Magic’s new Amway Center after extending its sponsorship deal with the National Basketball Association team. -
NFL veteran Derrick Brooks becomes Beyond Sport ambassador
Posted: August 24th, 2010, 1:23am CDT by Matt Cutler
Long-time Tampa Bay Buccaneers linebacker and Super Bowl winner Derrick Brooks has been unveiled as an ambassador to Beyond Sport, the global initiative that promotes, develops and funds the use of sport to create positive social change across the world.